Bright Futures tailors support for our school districts and community-based organization (CBO) partners to streamline the process of claiming CalKIDS accounts. When we first became involved in promoting CalKIDS, our primary focus was on creating awareness and building trust within the community. We wanted everyone to feel safe and informed about the benefits of college savings accounts, particularly among families who may not have had previous exposure to such financial tools.

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To facilitate this, we developed a "train the trainer" model, empowering educators, outreach workers, and community leaders to serve as trusted messengers. These trainers are equipped to guide families through the CalKIDS registration process, answer common questions, and explain how these accounts can support long-term educational goals.

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We also created a shared community Google folder that all partners can access. This folder includes a comprehensive set of resources such as bilingual flyers (English and Spanish), QR codes linking directly to the CalKIDS portal, ready-to-use presentation decks, FAQs, and customizable outreach forms. These materials are designed to be easily adapted for use in a variety of settings, from school events and parent meetings to health fairs and neighborhood canvassing efforts.

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By centralizing and simplifying these tools, we’ve helped reduce barriers for partners and families alike, ensuring that more students can access and activate their CalKIDS accounts with confidence.